Skills and services provided by the Australian Pharmeceutical Industries

API has retail skills in the industry, demonstrated by the presence of Australia’s fastest growing health and beauty brand – Priceline. The Priceline corporate stores are owned and operated by API and focus on providing health and beauty products to the mid-mass market. Priceline Pharmacy is a franchise brand that also has a focus on health and beauty products while being complemented by a full health offer incorporating professional pharmacy advice, a dispensary and pharmacy only medicines. The retail and franchise systems behind the brand is unique to API and cover every aspect of the business including point-of-sale, store design, merchandise, replenishment, marketing and data analysis. The systems result in a consistent retail offer to patients and consumers regardless of their geographical location. These stores are a key avenue for some of the most prominent beauty and health brands, such as L’Oreal, Revlon, Max Factor and more, to reach consumers.

As different pharmacy owners require varying levels of business support, API also offers retail banners and retail services to assist them. For example, the Soul Pattinson retail banner offers pharmacists store fit out, design, marketing and merchandising services, where the pharmacist is able to choose the services they require. While the Pharmacist Advice retail banner helps pharmacies focus on the professional dispensary aspects of their business. Similarly pharmacies that choose to operate independently can select individual support services. API offers marketing programs, merchandise services, store fit outs, data services, home healthcare, loyalty programs, finance solutions and private label programs.